It’s hard to keep up with all the new collabs and lines that retailers have been introducing lately…but when I heard the news that three of my favourite style bloggers (Nicolette Mason, Garner Style, and Gabi Fresh) were developing a plus-size collection with Target, I had to share the news! The collection is called Ava & Viv and will be launching on February 22nd!
This is HUGE news in the plus-size apparel industry and even bigger news in the blogger community! Target chose these 3 fabulous women to consult on the design for the collection, model it, and help educate customers on how to put the pieces together. It’s a 90-piece collection (ranging from $10-$80) filled with trendy, modern, and fashion-forward pieces that are designed for curvy girls, a milestone in apparel that many of you have been waiting for!
Here’s a behind-the-scenes lookbook video where you can see the ladies modelling and hear what they have to say about the line.