I present to you our newest muse, a converted Wally customer and my cousin, Michelle. When I first told her about the concept behind PENNY CHIC she gasped and said, “WHY Wal-Mart!!??”. But since the blog launched, Michelle has apparently purchased a whole new wardrobe online at Wal-Mart. We went to a Wal-Mart together to pull the clothes for the shoot and I was shocked to see how well she knew the inventory considering a couple months before she had never purchased an item of clothing from there! The biggest compliment is when I hear Penny readers tell me they were inspired to buy clothes from Wal-Mart after seeing my outfits on the blog. Trust me, it would have been a lot easier to style “chic” outfits if I was using designer clothing or even H&M. Wal-Mart still has a long way to go before their apparel is considered fashionable, but that’s why I love what I do….it’s a challenge! #emomomentoftheday

Let’s talk fashion. Military cargo jackets are very in right now if you haven’t noticed. Here’s one from Neimen Marcus for $248 by JOIE. Call me crazy, but for $25, Norma Kamali does a pretty damn good job with her cargo jacket. I love the elastic waist that cinches you without having a drawstring or belt (you can see that effect better with the pic on Wal-Mart’s website). These jeans are part of the Evolution collection by Just My Size, one of Wal-Mart’s plus-size brands. Evolution is great because it’s designed for curvy fashionistas, which prior to now, was a demographic overlooked by a lot of plus-size brands. The printed tunic comes in a couple different colors….check it out online.

Photo: Shideh H. Miller


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  1. Hi
    I just want to tell you that this website has really made my day. I am a single mom from Plano, TX and work 2 jobs to support my three kids. I shop at wal mart about once a week for groceries and clothing. I never really think of shopping there as a good thing, but maybe now I will spend more time looking in the clothes department. I’ve been wearing t-shirts and jeans since my kids were born. Maybe now I will change. God bless you and thank you!

    by Luisa Reply
  2. Great look! I love the jacket- I got my army inspired jacket at Forever 21 and wear it all the time…if it looks good and fits well, it doesn’t matter where it’s from… that’s the point, isn’t it?

    by JGryff Reply
  3. LOVE YOUR SITE but get extremely frustrated when you dont post everyday. half of your followers are probably from the same people refreshing, waiting for a new outfit!

    by Anoymous Reply
  4. love the jacket… but it doesn’t look like the same one you linked to… notice the buttons on the pockets…

    by Mattie Reply