It’s been almost a week since I’ve posted on the blog and I’m at a loss of words for what to say… The honest truth is that I had some personal stuff going on (ALL OK now, I promise!) and I couldn’t get myself to announce the cover until all the stars were aligned and my heart was in the right place. So here goes nothin’!

As many of you know, I have been working on the Penny Chic style book for two years now with my mom (aka the PC photographer) and publisher, Little Brown & Company.  You’ve seen us put our blood, sweat, and tears in this book on Instagram and the blog…shooting over 10,000 photos, styling over 50 affordable outfits on “real girl” models (and myself) that were either purchased, recycled, or DIY’ed (the book includes 15 step-by-step fashion projects!). This is a SOUP TO NUTS style guide, filled with entirely NEW CONTENT about how to GET THE LOOK that represents YOU & and your style, without overspending…and sometimes without even spending a single penny!

The book comes out September 2nd (you can pre-order now!), but we finally nailed down the cover, and of course I wanted to make sure you were the FIRST TO KNOW what it looks like! We shot 10-15 different outfits over the course of the past year, before we finally decided on the winner. Choosing the final cover photo, though, was a whole process on it’s own…



Ironically enough, this was the VERY FIRST look we shot for the book on April 17th of last year…my birthday! I spotted the LC Lauren Conrad dress at Kohls over a year ago and just knew it had Penny Chic written all over it. No matter how many outfits I styled over the past 12 months, I couldn’t recreate this moment without sporting some polka dots, a print that has been Penny Chic’s mascot since it’s inception (remember my old blog design 3 years ago?).

So there it is, my dear Pennies! Aside from the mini photo of me on the lower right corner of the cover, the outfits in this book have never been seen before, but more than anything else, they’re totally fun & wearable, and coincide with TONS of tips and styling strategies that will literally change your life.


Hope you like what you see so far, but trust me, there is SO MUCH more to look forward to and my mom and I couldn’t be more proud of the 192-page masterpiece we created! To pre-order the book, visit either Barnes & Noble, Amazon, or Indiebound. In true PC fashion, the book is already being pre-offered at a discount for my readers.

Please share any questions you have and I will be happy to answer them! I can’t wait for you guys to see the book in real life and share the same sense of pride, knowing you were a part of this process from the beginning, and it was only thanks to your support that such an opportunity could even take place.

Love you all! And I promise, this will be the last time I ever take a mini hiatus :)




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  • (will not be published)

    • It certainly was MY dream and you’re absolutely right…I’m VERY lucky…it’s also thanks to readers like you! xo

      by smiller Reply
  1. Oh my goodness…Congratulation Shauna for your book. The cover is so beautiful and pretty and really looks like you. You did an amazing job. Can’t wait to read it (hopefully I get a copy to my country if I can order it :/)
    Wish you a wonderful day. Really excited about it and so happy for you.
    xo, Petra

    by Petra Reply
  2. Shauna, what wonderful news! I thought something awful had happened to you. That’s longest you’ve gone without blogging! Hope you reach your million with the book!

    by margot Reply
  3. CONGRATS!!! So happy and proud of you. Can’t wait to read it.


    by Sofia Reply
  4. I can NOT wait to get my hands on your book! It’s really amazing that you put so much hard work and dedication into this project and I know the final result will be amazing. This is going to be one my coffee table books that I will read over and over again.


    by Felicia Reply
    • You’re so weet to say that. We put a lot of work in it and I think you guys are going to LOVE it!

      by smiller Reply
  5. Wow, this book is so real now! I just adore the cover – that picture of you is divine. I am SO happy for you, Shauna! :D

    by Hannah Reply
  6. I love the cover of your book Shauna and can’t wait to have a copy of it to read. CONGRATULATIONS! I admire you and love your style and advice.

    by Danielle Reply
    • There will be a book tour and I’m going to try and come out there! if not, I’ll be not too far in New York :)

      by smiller Reply
  7. I second the comment about the book tour. I would love to meet you! And I am pre-ordering now… I cannot wait!
    Congratulations girlie! You so deserve this!

    by Damaris Reply
  8. So excited to check out your new book. Congrats Shauna! Glad you are doing well. I was worried about you like others here when you didn’t post anything for a few days. Wishing you continued blessings!

    by JEN Reply
    • I’ll definitely be in NYC but who knows…maybe upstate too! Crossing fingers xoxo

      by smiller Reply
  9. AMAZING as usual. I can’t wait to get my hands on a copy! You look stunning.

    by Jordan Reply
  10. I’ve been reading your blog since the “old days” and this just makes me so happy for you! Can’t wait!

    by Jessica Moore Reply
    • Aww wow…what a compliment from such a loyal reader! Lots of love to you Jessica xo

      by smiller Reply
  11. Have you ever thought about publishing an e-book or guest authoring
    on other blogs? I have a blog centered on the same ideas you discuss and would love to have you share some stories/information.
    I know my subscribers would enjoy your work.
    If you are even remotely interested, feel free to send me an email.

    by แหวนเพชร Reply