Hello Pennies!! I’ve been waiting to share two VERY exciting updates with you for QUITE some time and today is the day, ladies! First piece of news: we’ve worked very hard to create a totally enhanced, interactive, and STUNNING eBook version of the Penny Chic book (which comes out Sept 2nd). This was specifically designed for my gadget-obsessed girls who can’t part from their iPads, iPhones and computers! We added in MORE content + interactive games and quizzes to keep you on your stylish toes. You can pre-order the eBook on iTunes using this link!

Scroll down to hear EVEN BIGGER news!




Now, hold on to your seats… The Penny Chic Dress Collection is coming back by popular demand for fall and will be available on at the end of September! If you recall, my Little Black Dresses we’re such a hit last year that they sold out immediately. I still get requests everyday from you guys about when they’re coming back and I’ve been dying to share the news!!! This time, I’m offering 5 PERFECT dresses for day and night, in different colors and prints! Are you drooling yet or what? The dress I’m wearing in these photos is one of the dresses!! I just got the samples in and haven’t been able to take this one off! I’ll update you more as we get closer to the date but figured I’d tell you now so you could start revving your engines!


Can’t wait for you to get your hands on these two projects that were CUSTOMIZED for you! Remember, the eBook is available for pre-order now on Itunes (in addition to the pre-sale of the physical book) and the dresses will be available next month on! So much going on…so little time…gotta get back to work but wanted you guys to be the first to know!! XOXO


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  1. Congratulations!!! So looking forward to shopping your collection this year! I loved my dresses from your last one so I’ll definitely be buying this time around! Hopefully they’ll be out in time for me to order some before my anniversary cruise. Would love to take your pieces on a trip through the Caribbean!

    So excited for your success! You definitely deserve it!

    by Damaris Reply
  2. Congratulations Shauna! I LOVE this dress & I can’t wait to see the new line in September!!

    by stacey i. Reply
  3. Yay! I’m so excited! I missed out on the LBDs the first time around–not going to do it twice!

    by Cassie Reply
  4. Just preordered the book and can’t wait to see the new collection. I loved the lbd I got from your last collection.

    by Carla Reply