PENNY CHIC DRESS SNEAK PEEK
There’s not much to say here that you couldn’t gather from my cute little visual storyboard haha. It’s true, I wore my very own “little black dress” to the KTLA segment I did on Friday. In case you missed it, you can watch it, here.
I wasn’t even sure I was going to be able to wear it on the show, but I was able to pick it up just the day before! And let me tell you something… it seriously felt like I was wearing a million dollar dress!! Everyone on set was freaking out about the dress (if I can just brag for a second lol). It was such a surreal moment to be wearing this dress I can’t even tell you. All the times I’ve fretted over what to wear on camera and now I was wearing something I DESIGNED!? Too much for words.
For those who are wondering, we’re anticipating the first batch to be available online the first week of February on Walmart.com, along with a couple other retailers. I’ll keep you updated with news as soon I have any more details! Remember, this Peplum dress is just one of the 5 dresses. The other 4 look AH-MAZ-ING too. Just you wait, ladies. I’m so excited!!!!!! Merry Merry Merry Merry Christmas!! Yes, it’s Merry indeed!! Woohoo!!
Check out the Behind The Scenes post I just published on the design process too!

WOW!!! Truly exciting! Can’t wait to see all the collection!!!!
Thanks Dianne! It’s very exciting!!
Congrats on your new line!!!! I’m so excited for you & can’t wait to see the dresses in person.
You’re going to love it! Can’t wait for you to see it too Jennifer!
Super cute!
Available Feb. 2012? shouldn’t that be 2013? congrats, though!!!
DD I love affordable clothes.
I know you can obviously see how much sleep I’ve been getting lol. Thx for letting me know!!
I love this dress on you. Its so flattering and looks very well made. I watched your post of your tv spot and you did such a great job. Who knew ugly holiday sweater vests could look stylish? You did. I can’t wait to see the rest of your LBD collection. Congrats again!
I know! I found it at Goodwill. I love it!! Thanks for your support about the collection. Excited for everyone to see it!!
SO gorgeous!!!!
Congratulations, Shauna! I will probably be picking it up as soon as it’s available!
Oh yay! So happy to hear that Katherine. Thank you!!
I already warned my husband that I’d be buying a few of these! Do you know if you’ll have them up to a size 14/16?
They come up to XXL I believe and then we’re also doing plus sizes so I think you’re covered!
I’ll definitely be buying this!